Key Takeaways

  • Netflix's ad-supported plan has evolved since its launch, now offering subscribers the ability to stream most content on two devices simultaneously in 1080p resolution, with the option to download shows and movies.
  • Starting in 2024, Netflix will reward binge-watchers by removing ads on every fourth consecutive episode, offering a more seamless viewing experience.
  • In addition to traditional ad formats, Netflix will introduce new formats, integrate QR codes into ad experiences, and feature title sponsors for specific series, seasonal campaigns, and live events.