Key Takeaways
- EE is restructuring its consumer-facing business, and part of this includes offering a customised Apple TV 4K box with bespoke TV services for EE customers.
- This new approach to EE TV will change the TV landscape in the UK, as it allows for live broadcast across all terrestrial channels without the need for an aerial.
- EE wants to be seen as more than just a mobile phone company and is expanding its product and service offerings, including hardware devices, subscriptions for digital services, and a central app to manage everything.