Key Takeaways
- Sonos is rumoured to release a set-top box to compete with Roku and Amazon, but it will likely directly rival Apple TV due to its premium positioning and pricing.
- The Sonos set-top box is said to run on Android, offer voice control, and potentially have its own unique user interface called Home Theater OS.
- Sonos would need to provide a unique user experience by offering smart integration, cross-service search, live television from cable companies, and improved control over home theater setup and audio quality to compete in this market.